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BACKGROUND
INFORMATION
VIETNAM FASHION
MARKET – OVERSEAS FAMOUS BRAND NAME
Along with growing income of Vietnam’s people, the standard of luxury
has been increasing. One
can easily find the world famous brand in several shops located in the
center of big cities, especially Ho Chi Minh City, Hanoi Capital, Binh
Duong City and Da Nang City.
Those brands are:
ADIDAS, ALEXANDER MCQUEEN, ARMANI, D&G, DIOR, ESCADA, FENDI, GUCCI,
JEAN PAUL GAULTIER, LACOSTE, LAVIN, LOUIS VUITTON, MANGO, MIU MIU, MEXX,
PAUL SMITH, PRADA GIVENCHY, VALENTINO, ZARA…
MADE-IN-VIETNAM FASHION RISES
Only several years ago, Hong Kong and Korean fashion and western fashion
trade-marks such as CK, ARMANI, DKNY, GUESS and GUCCI were the
favourites of young people in particular and those who were fond of
famous foreign trademarks. Now,
made-in-Vietnam fashion has occupied its share in the market and many
trademarks have become familiar with customers.
The made-in Vietnam fashion market has never been as effervescent as
now. Many fashion shops and
centers, under the name of famous manufacturers or young designers have
been opened and theirs products have won the prestige of customers.
Those made-in Vietnam trademarks have vied hard with foreign ones
on ‘fashion streets’ in Ho Chi Minh City and Hanoi.
FAMOUS BRAND SOURCING
IN VIETNAM
Foreign invested companies have one advantage over domestic firms
because foreign invested companies are using higher quality materials
obtained from external sources and they have a stable relationship with
a customer base. Many domestic companies seem satisfied to be working as
processing enterprises for famous foreign firms as they are weak in
product design.
They
do not want to try to export under their own brand name feeling that if
they overextend themselves they may face bankruptcy.
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